阅读圈
差距
英文原版

差距

作者：姜汝祥
评分： 7.1 分
格式：EPUB
ISBN：9787111121459
出版社：—
语言：英文
商业企业管理战略经济&管理经营姜汝祥管理书籍

内容简介

通过对一系列中国的著名企业与世界级优秀企业的对比，来谈中国企业的持续发展战略。 被分析的企业有海尔与GE、联想与戴尔、华为与思科、格兰仕与沃尔玛、方正与惠普、TCL与诺基亚、娃哈哈与可口可乐等。 提出企业要想持续发展，必须明白的4个问题：凭什么凝聚人心？凭什么指导自己的业务发展？凭什么获取竞争优势？凭什么扩张业务？
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